Advertising in a recession

In February 2023, the UK entered a technical recession, with GDP figures revealing the economy contracted by 0.3% in Q4 2023.

During times of economic downturn, it can be tempting to look at an advertising budget as a ‘nice to have’ rather than an essential - which is why those in marketing departments are often asked to further squeeze their already-tight budgets.

But our research shows that it’s absolutely imperative that brands maintain their advertising spends during a recession, or any economic downturn.

Find out why in our free report below.

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