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A syndicated approach to brand tracking

BrandVue Charities helps you with:

  • Market intelligence
    Market value, market growth, support & spend by channel, and consumer trends
  • Audience understanding
    Demographics, household, employment, sector behaviour, interests, media, online/social, advertising
  • Brand performance
    Awareness, familiarity, advantage, brand status, affinity/love, open image associations, stated image associations
  • Marketing performance
    Positive buzz, negative buzz, advertising awareness, spontaneous awareness, comms satisfaction, comms frequency, and touchpoints
  • Supporter attraction
    Adoption pyramid, consideration, preference, main charity supported, rejection, and image drivers 
  • Supporter retention
    Support (L12M), lapsed support, engagement, NPS, reasons for supporting, and support opinion