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A syndicated approach to brand tracking

BrandVue Financial Services helps you with:

  • Market intelligence
    Product usage, penetration growth, channel trends, use of aggregators, and consumer trends
  • Audience understanding
    Demographics, household, employment, sector behaviour, interests, media, online/social, advertising
  • Brand performance
    Awareness, familiarity, advantage, brand status, affinity/love, open image associations, stated image associations
  • Marketing performance
    Positive buzz, negative buzz, advertising awareness, spontaneous awareness
  • Customer acquisition
    Adoption pyramid, consideration, preference, rejection, image drivers, product awareness 
  • Customer retention
    Penetration (LM), penetration (L12M), frequency, NPS, in-store satisfaction, online satisfaction, experience area performance