The UK's Most Loved Financial Services Brands 2024

We asked 72,000 consumers about 220 brands...

BrandVue Financial Services captures the voice of consumer opinion on hundreds of brands in the finance sector, and while we track over 50 metrics, Brand Love is at the heart of this report.

As you explore the following pages, you'll uncover a league table of the Top 100 Most Loved brands, along with insights into how top performers secured their spots, the biggest risers — and fallers — across the leaderboard, and expert observation and analysis from our product team.

This year we introduce a brand-new design, several new award categories, testimonials from BrandVue subscribers, and much more!

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