The UK's Most Loved Brands 2021

A study of consumer passion and brand devotion

Welcome to Savanta's Most Loved Brands report – a recognition and celebration of the most emotively connected brands in 2021.

We've canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We've used the results to bring together a list of the top 100 brands they love, with the winners across key industries.