Savanta's latest report reveals the UK’s most loved FMCG brands - with performance rankings from across all major categories – cereal & bread, chilled & frozen goods, confectionary, crisps & snacks, food cupboard, household goods, ice cream, non-alcoholic, and pets.
The consumer insight is drawn from the opinions of over 65,000 consumers, through BrandVue FMCG - Savanta’s market intelligence platform - the largest, most comprehensive brand and audience tracking engine in the market.