BrandVue’s Most Loved FMCG Brands 2023

Who's winning the hearts of UK consumers?

Savanta's latest report reveals the UK’s most loved FMCG brands - with performance rankings across all major categories:

Cereal & bread; chilled & frozen goods; confectionery; crisps & snacks; food cupboard; household goods; non-alcoholic; pets.

The consumer insight is drawn from the opinions of over 65,000 UK adults, through BrandVue FMCG - Savanta’s market intelligence platform - the largest, most comprehensive brand and audience tracking engine in the market.

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