Grocery Eye Q3 2024

30% of consumers struggle to tell if a grocery product is sustainable...

Raising the question: what do consumers expect of brands and retailers? Despite a strong desire to buy responsibly, sustainable actions remain limited. Simple behaviours like using reusable bags, reducing food waste, and purchasing 'wonky' produce only reach about half the population.

Our Grocery Eye Q3 2024 report delves into how sustainability influences grocery purchase decisions and highlights shoppers' expectations and needs for more responsible buying.

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The Grocery Eye is a quarterly report produced by Savanta to track attitudes and behaviours in the grocery sector, helping our clients to better understand their market and audiences. It is based on the views of a nationally representative sample of 500 UK residents.

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