Our Essentials range uses pre-scripted questionnaires to ensure quick access to consumer panels, delivering actionable findings, combined with benchmarked data, within as little as 24 hours. Our suite of tools includes:
- Brand tracking: A basic, robust brand tracking solution that delivers a deeper understanding of your brand’s performance, relative to competitors, to identify strategies for growth and optimise its position in market.
- Concept test: Evaluate, optimise and prioritise concepts by identifying strengths and weaknesses, to determine winning ideas, maximise launch and in-market success.
- Pitch Winner: Capture the emotional responses of your target audience to proposed creatives and ideas; use the key insights to support/enhance proposals and increase your pitch success rates.
- Pre & post campaign evaluation: Identify which platforms are over or under-performing comparative to spend, by understanding the contribution any marketing channel has on brand metrics and KPIs.
With full operational set-up and support, our aim is to provide an extensive range of tools that help clients use research on a regular basis, to get more than just the basics right, feel informed and inspired and make the right decisions