Savanta's Sustainability  Segmentation 2022

This 62-page report explores the growing trend towards the more green-conscious consumer in the US, revealing how prevalent it is and identifying the extent to which green consciousness translates into action.

The study surveyed over 10,000 respondents in the US, UK, and Canada, exploring where consumers and employees sit on the ‘green spectrum’ across different categories and aspects of their lives.

This segmentation will enable brands to:
 

  • Distil sustainability into specific actions that hold the most value and behavioral motivation for customers
  • Create business strategies that connect to core customer values
  • Track segments over time to update strategies as segments evolve
  • Link the segmentation to your CRM database to connect insight to action
  • Plug the segmentation into other behavioral/brand data sources
Download report

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