The Top 100 Most Loved Financial Services Brands 2021

Who is winning the hearts of UK consumers?

Savanta's latest report reveals the UK’s most loved financial services brands - with performance rankings from across all major categories – banking, insurers, credit cards, neo-banks, aggregators and investments & savings.

The consumer insight is drawn from the opinions of some 72,000 consumers, through BrandVue Financial Services - Savanta’s market intelligence platform - the largest, most comprehensive brand and audience tracking engine in the market.