The UK's Top 100 Most Loved Brands 2022

A study of consumer passion and brand devotion.

Welcome to Savanta's Top 100 Most Loved Brands report - a recognition and celebration of the most emotively connected brands in 2022.

We've canvassed more than 200,000 UK adults, asking them about over 2,500 brands. We've used the results to bring together comprehensive a list of the top 100 brands they love with rankings across age, gender, and region .

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