Savanta's new gaming report reveals how smartphones, esports and virtual reality (VR) are changing the way we play...

Our new report on the gaming industry sets out to debunk some myths about gaming attitudes and behaviours in the UK.

The paper explores:

  • The four gaming personas and their habits
  • Consumer spend in the gaming industry
  • The mainstream potential of virtual reality and esports
  • The dark side of gaming: bullying, addiction and crime

…and much more.


Gaming Report sample white background-1

Download the report for free:


"Many misconceptions prevail about gaming and who plays.."